Wilson Sporting Goods Doubles Down on Women’s Game 2024

Wilson Sporting Goods Doubles Down on Women’s Game CHICAGO, May 21, 2024 /PRNewswire/ —  Sporting Goods Co. is thrilled to announce a multiyear partnership with Indiana Fever guard Caitlin Clark, adding her to its esteemed roster of athletes. This collaboration will see the launch of signature basketball collections celebrating Clark’s legacy and will involve her in the innovation of products across the WNBA, NBA, and broader basketball community, further solidifying her impact on the sport.

“Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story,” said Amanda Lamb, Head of Global Brand at W “Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.”

In her new role, Clark will test, advise, and provide feedback on various basketball products, helping to enhance the game from youth levels to professional play. Wilson will release collections honoring Clark throughout 2024 and collaborate with her on her first signature basketball line, set to debut later this year.

“Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them,” said Caitlin Clark, NCAA Division I all-time leading scorer and WNBA rookie. “It feels surreal to have my own basketball collection and to influence what that means for future generations of athletes.”

The first collection drop is available today, featuring Wilson’s classic white and gold WNBA basketball with personalized laser engravings celebrating iconic moments from Clark’s career. Consumers can personalize their basketball with one of three designs, available exclusively at Wilson.com.

In line with Wilson’s mission to create a better world through sport, this partnership will also focus on expanding access to play for youth nationwide. Products from the collection will be available at various price points through Wilson’s direct-to-consumer channels and key retailers. Additionally, Wilson will support the Caitlin Clark Foundation, aiding its mission to uplift and improve the lives of youth through education, nutrition, and sport—three pillars crucial to Clark’s success. For more information, please visit Wilson.com and follow @WilsonBasketball and @Wilson on social med


Wilson Sporting Goods Doubles Down on Women’s Game

Chicago, USA-based Wilson Sporting Goods Co. stands as the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories. With over a century of innovation and heritage, Wilson has played a pivotal role in creating iconic moments across various sports, including Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer, and Golf. Wilson operates as part of the Amer Sports Group, a publicly traded company on the New York Stock Exchange.

In the realm of basketball, Wilson is renowned for supplying the Official Game Basketballs for several major leagues and tournaments, including the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), the National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, the Basketball Champions League (BCL), the Basketball Africa League (BAL), FIBA 3×3, and approximately 39 High School State Associations.

Caitlin Clark of the Indiana Fever has partnered with . (Photo by Jeff Dean/Getty Images) GETTY IMAGES

The first time a kid walks up to NCAA Division I all-time scoring leader Caitlin Clark with one of her signature  basketballs asking for an autograph will undoubtedly be a memorable moment for the current Indiana Fever player.

“I think it is going to take me a second,” Clark tells me after practice in Indianapolis. “You just soak it in. Over the last year, there have been a lot of firsts and special moments in what I’ve been trying to do. That will be one. It will be more special for me than for the young fan.”

After concluding her collegiate career at the University of Iowa, Clark was selected first overall in the WNBA draft by the Fever. She made her regular-season debut on May 14, and since then, Clark and her team have been busy on the business side of basketball. Her new brand deals include two signature products: a signature shoe from Nike and a signature basketball from  her latest sponsor.

“I think the biggest thing with  is it is a brand I have always had in my life,” she says. “I grew up with this black and yellow basketball that I dribbled in the driveway all the time. I wore it out constantly dribbling on concrete at the hoop in front of our house.”

s new ball celebrating Caitlin Clark, the WNBA star who has signed with the company, highlights her influence and achievements. Clark, alongside WNBA Commissioner Cathy Engelbert, proudly posed after being selected as the first overall pick, marking another milestone in her burgeoning career.

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